Seomyeon 1-beonga, or Seomyeon First Street, is the busiest spot in lively Seomyeon. The street is equipped with shopping and other facilities. Connected to Lotte Hotel and Lotte Department Store, it is a favorite with both local and international visitors. Various stage performances are held in spring and autumn. Seomyeon's Medical Street in Busanjin-gu has country's biggest concentration of medical facilities. It contains approximately 113 medical and cosmetic clinics and facilities, allowing visitors to indulge in travel which caters to individual needs.